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i also blame Roundabout's marketing for Assassins
Posted by: Chazwaza 06:15 pm EDT 05/14/24
In reply to: re: Will This Production Really Open If the Unthinkable Happens in November? - NewtonUK 07:24 am EDT 05/14/24

But again, while advanced sales may have not been enough, it was nonetheless filling the house.

I do think/wish that a for-profit non-profit like Roundabout should, more than anyone, be able and willing to chance running at least a few more weeks on the strength of the houses they end up with night by night. Especially with a show like Assassins, especially after being validated with the most Tony wins that year.

I'd like to believe it just wasn't viable. But I can also tell you, from my memory, if it's reliable, that the cast and people involved were pretty heavily favoring 1 of 2 reasons... Roundabout not wanting to pay on production contract, and the pressure from the RNC.

I think one of the biggest issues of all, regardless of political issues, was the *TERRIBLE* marketing this production had. Roundabout's Assassins had one of the worst poster art designs I've ever seen, for a show that has, over the years, inspired many brilliant and provocative posters. The one they went with looked like it was made by a computer program from the 80s. It was confusing, unclear, not provocative, not dynamic. I was and am still baffled by it.
I do think that before it opened and got all the raves, after it opened and before it won all those Tonys, and after the Tonys, at every point it would have sold better had the marketing designs and campaign been better.
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